The story of a company from start to amazing.

Monday 3 October 2011

Logo Designs

Today we decided to get ourselves a logo! It's something that we needed  before we could start creating posters, fliers, a website and even a Facebook page. Head of Marketing assigned her team the job of designing at least five different designs to present to the rest of the team later that day. Some people from other teams with less to do at this stage agreed to help too so there was a large amount to pick from when we came to choose our favourites.
Common ideas that seemed to keep cropping up in the designs were the idea of incorporating jars and the idea of using an actual Pickle as our symbol. It soon transpired that, in actual fact, the majority of the group detested the idea of using an actual Pickle so, after putting it to a vote, we moved the designs featuring Pickles to one side and concentrated on the ones with jars.
We continued to look through all of the designs and decided that we'd only keep the ones that at least five people picked as their favourites. From this the clear favourites were:
This design is by Ami Victoria Pepper, a member of the Sales Team that was keen to get involved in a creative aspect of the business.
And...

This design is my Julie Brown, the Deputy Team Leader of the Publicity and Marketing Team.

Everyone was excited at the idea of a collaboration of the two ides. We loved the subtle aesthetics of Ami's design but thought that Julie's layout and branding was more fitting. We can't wait to see the finished result!!

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